Turning a trusted security firm into the first result in its city

The challenge

Al Raad had years of contracts and a solid reputation offline, but almost nothing online. The website did not describe the individual services, the Google Business Profile was unclaimed and incomplete, and enquiries came only through referrals. Competitors with weaker operations were ranking above them for every commercial search in the city.

The strategy

We treated search as the primary channel. That meant a website restructured around each service line, a Google Business Profile rebuilt with correct primary and secondary categories, and a review process attached to completed contracts so social proof accumulated automatically.

What we executed

• Full technical and on-page SEO audit
• Website rebuilt with a dedicated page per service
• Google Business Profile claimed, verified and fully populated
• Local citations and NAP consistency across directories
• LocalBusiness and Service schema implemented
• Content plan targeting city and service keywords
• Review request workflow for completed contracts
• Social media presence aligned with the brand

The results

• Improved local pack visibility for core service searches
• Growth in organic sessions from city-level keywords
• Higher rankings across the target keyword set
• Increase in direct enquiries through the website and profile

“We used to rely entirely on word of mouth. Now people find us on Google before they call anyone else.”